Brand assets
Using the MultiPrimeX name and mark
Most requests are for something already permitted. This page sets out what you can do without asking, what needs a conversation, and how the name should be written.
Downloadable logo files are not published here yet. Request the pack from the contacts page and you will be sent the current files rather than an archive that has gone stale.
Naming
How to write the name
Correct
Also acceptable in body text
Never hyphenated
Never spaced
Permission
What you can do without asking
Permitted without asking
Factual reference in articles, comparison pages, integration documentation and customer case studies where the relationship is real and described accurately.
Not permitted
Implying a partnership, endorsement or certification that does not exist; altering the mark's proportions or colours; or using it as part of your own product name.
Ask first
Merchandise, event materials, anything suggesting a formal relationship, and any use where a reader could reasonably think we produced it.
Displaying the mark
Four rules that cover almost every case
Clear space
Leave space equal to the height of the mark on every side. Crowding it is the most common misuse.
Minimum size
Do not reproduce the mark below a size where its shape stops being legible.
Colour
Use the mark in its own colours on a light ground, or in solid white on a dark one. No gradients of your own.
Do not modify
No rotation, no stretching, no added effects, no recolouring, and no rebuilding it in another typeface.
FAQ
Brand assets: common questions
6 short answers to what teams ask before a demo.
It is not published on this page yet. Request it from the contacts page and it will be sent with the current logo files and colour values rather than an out-of-date archive.
If the integration is real and live, yes, described factually. What is not acceptable is wording that implies a partnership, endorsement or certification that does not exist.
MultiPrimeX with a capital M, capital P and capital X, no hyphen and no spaces. In running body text MultiPrimeX is acceptable.
Yes. Nominative use to identify us in an accurate comparison is fine and does not require permission, provided the mark is unmodified and the comparison is not misleading.
Ask first. Merchandise reads as an official relationship whether or not that is intended, which is why it is on the ask-first list rather than the permitted one.
The media address on the contacts page. Describing the specific use gets a faster answer than a general permission request.
Still have a question?
A specialist will answer it directly, with your set-up in mind.
Ask a specialistDescribe the specific use
A concrete example gets a faster answer than a general permission request, and most of the time the answer is simply yes.