White label
A trading terminal that carries your name
The trading surface is the part of a brokerage clients actually touch. This puts it under your brand without putting a platform team on your payroll.
Colours, logo, typography and domain. The trader has no way to tell it is not yours.
Published under your developer account, carrying your name in the store listing.
Emails and alerts sent from your domain, in your voice, not a vendor template.
Trade confirmations and account statements bearing your details and your formatting.
See it live
The terminal, carrying your brand end to end
Charting, order entry, positions and account balances presented exactly as the trader sees them, with your colours and your domain.
Yours
Three things that stay entirely your decision
The instrument list and every price on it
Which markets you offer, what spread markup applies, which client group gets which conditions. All of it is set in the console, by you, without a release.
The client relationship, entirely
We never contact your traders and never appear to them. Onboarding, support and the commercial relationship are yours from first touch onward.
The commercial model
Spread, commission, swaps and how you route flow are business decisions the platform executes rather than constrains.
Ours
Three things you never have to think about
Hosting and patching
Servers, updates and dependency maintenance. There is nothing for your team to run, which is most of what separates a white label from a licence.
Monitoring and incidents
We watch it and we fix it. You are told what happened rather than asked to investigate it.
The roadmap
You can request changes and they are weighed against the roadmap. What you cannot do is set it — the honest trade-off for not maintaining a platform.
FAQ
Trading platform white label: common questions
6 short answers to what teams ask before a demo.
No. The terminal, mobile builds, domain, emails and statements all carry your brand. Our name appears in our contract with you and nowhere a trader can reach it.
Yes, which is what makes the store listing yours. We handle the build and submission; the account and the published identity belong to you.
Yes. The connectivity layer sits separately from the platform by design, so pricing can come from us, from a provider you already use, or from several at once.
Brand, colours, typography, instrument presentation and which features are exposed to which client group. What is not open is rebuilding the interaction model, because that is what keeps the platform maintainable for everyone on it.
They run on the same account model, so adding them is configuration rather than a second integration. That is the main practical reason to take the platform from us rather than assembling pieces from several vendors.
Your client and trade data is yours and is exportable. The platform is not, since it is the thing you were renting rather than buying, and it is fair to be clear about that before you start rather than after.
Still have a question?
A specialist will answer it directly, with your set-up in mind.
Ask a specialistSee it with your brand on it
Send your logo and palette and the walkthrough runs on a build carrying them, rather than on ours with a promise about what yours would look like.