Growth Tools
The list is the campaign
A segment built from live platform state — dormant for thirty days, verified but never funded, high volume last quarter — stays current by itself. Campaigns run against it and attribute back to real deposits.
Segment · Verified, never funded
liveA client who funds today leaves this segment today
See it live
Every segment, watched as it moves
A live dashboard of segment size, campaign performance and attribution, so a manager can see whether a campaign is working without waiting for a report.
What makes a campaign work here
The advantage is that the segment is built from the same data as the outcome
Self-maintaining segments
A saved filter over live platform state. Clients enter and leave as their behaviour changes, with no export and no staleness.
Behavioural criteria
Segments can be built on funding history, trading activity, dormancy, verification state, jurisdiction and partner attribution.
Multi-channel delivery
Email, mobile push and in-platform messaging, using the same templates and preferences as operational notifications.
Scheduled and triggered
Campaigns can run once, on a schedule, or be triggered when a client enters a segment.
Real attribution
Outcomes are measured as deposits and trading activity from recipients rather than as opens and clicks.
From segment to measured result
The measurement step is what most campaign tooling cannot do
- 1Define
A filter over live state
The segment is built from platform data — balances, activity, dormancy, verification — rather than from an uploaded list.
- 2Populate
Membership maintains itself
Clients enter and leave the segment automatically as their state changes, so a campaign never targets someone who no longer qualifies.
- 3Send
Across the channels they use
Delivery follows each client's channel preferences, and the in-platform message centre always retains a copy.
- 4Measure
Against deposits and trades
Results are reported as funding and trading activity from recipients within an attribution window, not as open rates.
Why in-platform campaigns work better
An external tool never knows what a client actually did afterwards.
No stale lists
Segments over live state cannot go out of date between build and send.
Reactivation that works
Dormancy triggers reach a client at the moment they are drifting away.
Honest measurement
Deposits and trades are the outcome, and both are already in the platform.
One messaging system
Sharing channels with operational notifications means clients do not tune them out.
FAQ
Campaigns: common questions
5 short answers to what teams ask before a demo.
As saved filters over live platform state — balances, funding history, trading activity, dormancy, verification tier, jurisdiction and partner attribution. There is no list to upload or refresh.
No. Membership is evaluated continuously, so a client who no longer meets the criteria leaves the segment automatically and will not receive the campaign.
Email from your sending domain, mobile push and the in-platform message centre, using the same templates and client preferences as operational notifications.
As deposits and trading activity from recipients within an attribution window. Because the outcome data is already in the platform, the measurement does not rely on tracking pixels.
Yes. A campaign can fire when a client enters a segment, which is what makes reactivation and onboarding nudges effective rather than generic.
Still have a question?
A specialist will answer it directly, with your set-up in mind.
Ask a specialistBuild a segment with us
Describe the clients you want to reach and we will build the segment and the campaign during the call.