Partners & IB
Most partner disputes are really attribution failures
A partner sends a client, the client browses, leaves, comes back through a search result and signs up — and the partner is not credited. BrokerOS preserves attribution through that whole path.
One client’s path
Attribution held- 1Clicks the partner link
- 2Browses, does not sign up
- 3Leaves for four days
- 4Returns via a search result
- 5Registers and funds
Attribution survives every step, including the one where most systems lose it.
See it live
Every referral, ranked by what it produced
A leaderboard of tracked referrals by conversion and funded value shows exactly which links and campaigns are actually working.
How attribution is actually preserved
The hard part is not the first click. It is everything after it.
Tracked links
Each partner receives links carrying their identifier and any campaign parameters they want to distinguish.
Persisted through the flow
Attribution is stored on first arrival and carried through browsing, abandonment and eventual registration.
Configurable window
How long an attribution remains valid is set by you, so a click months old does not credit a partner for unrelated business.
Multi-touch rules
Where several partners touched a client, the rule you configure decides — first touch, last touch or split.
Lifetime linkage
Once attributed, the client stays linked to the partner for the account lifetime unless your team deliberately reassigns them.
From click to credited client
Four points where attribution is usually lost, and how each is handled
- Parameters dropped on redirectArrive
The click is recorded
The partner identifier and campaign parameters are captured on arrival and stored against the visitor before anything else happens.
- Session ends, attribution goneBrowse
Carried across the visit
Attribution persists across pages and across sessions within the window, so leaving and returning does not lose it.
- Signup form forgets the sourceRegister
Attached at signup
When the account is created, the stored attribution is written onto the client record permanently.
- Two partners, arbitrary winnerResolve
Conflicts decided by rule
Where several partners touched the client, your configured rule decides the outcome, and the full touch history is retained either way.
Why attribution quality decides the programme
Partners leave over unpaid commission far more often than over commission rates.
Fewer disputes
Reliable attribution removes the most common source of partner conflict.
Partners stay
A partner confident they will be credited invests in promoting you.
Real campaign data
Campaign parameters preserved through signup make partner marketing measurable.
Defensible decisions
Retained touch history means a contested attribution is settled from records.
FAQ
Referral tracking: common questions
5 short answers to what teams ask before a demo.
Attribution persists across sessions for the length of the window you configure, so a client who browses, leaves and registers days later is still credited to the partner who sent them.
For a window you set. Making it too long credits partners for business they did not generate; too short loses genuine referrals. The setting is yours precisely because that trade-off is commercial.
Your configured rule decides — first touch, last touch or a split. The full touch history is retained regardless, so the decision can be reviewed if it is questioned.
Yes, by an operator with the appropriate role. The change is recorded on the client record with the reason and the operator identity.
Yes. Parameters a partner adds to their links are carried through the flow and stored on the client record, which is what makes their own campaign reporting possible.
Still have a question?
A specialist will answer it directly, with your set-up in mind.
Ask a specialistTest attribution with us
We will run a referral through the full flow, including an abandoned session, so you can see it hold.